Retail Printing Service

More than just printing process

When it comes to producing graphics and wide-format printing you don’t need to look any further.

Boran Reklam has been dominat in this area in Turkey over 25 years of developing in the commercial market. We follow the latest technology for wide format digital printing.

Boran Reklam continually invests the latest production equipment including Solven, Eco-Solvent, Latex and UV cured printing. Swissqprint Nyla 3 has helped us to boost our production capacity since 2018.

Callback Request

We’ll give you a call to discuss the best printing solution for your project:



    You can request a special price quickly by clicking the button right now!


    Retail Window Graphics

    One of the foremost versatile selling tools you’ll be able to use for your glass panels, window graphics that is hard-wearing, fast and simple to install.

    Textile Box

    You can now print anything or everything and one of the most suitable and great material to print is on textile or fabric. You must take a look at these great features of frameless textile fabric printing.

    Wall Graphics

    Boran Reklam provides wide range of printed wall graphics from single stickers to whole coverings we will give permanent wall covering for your areas.

    Large Format Printing

    Large format printing could be a successful way to make your company noticed . Big sizes are really matters when it comes to banner printing, car wrapping and informational materials.

    POP/POS Materials

    POP/POP display is selling material or advertisement placed next to the merchandise it’s promoting. These products are typically placed within the checkout spaces or different locations wherever the buying decision is made by customer.

    Retail Graphics

    In an era where digital commerce is rapidly growing, brick-and-mortar stores need to up their game to lure customers. Retail graphics serve as an influential tool in enhancing customer experience and setting your brand apart. They add character to your store and reflect your brand’s personality.

    Setting the Scope of the Article

    In this extended guide, you’ll get an exhaustive view of what retail graphics entail. From the various types and their psychological impacts to the most advanced trends, we’ll cover it all. This article aims to be a one-stop resource for understanding and implementing retail graphics successfully.

    The Basics of Retail Graphics

    Retail graphics include the visual elements that communicate a store’s message to customers. These elements range from signage to promotional displays. If designed and placed strategically, they can guide customers through the store, highlight promotions, and create a lasting impression.

    Different Types of Retail Graphics

    The world of retail graphics is extensive. Options range from traditional in-store banners and signage to cutting-edge digital displays and interactive kiosks. Each type serves a unique purpose; traditional options like banners are great for sales promotions, while digital displays can offer interactive experiences.

    The Importance of Eye-Catching Graphics

    First Impressions Matter: First impressions in retail aren’t just about friendly staff and clean floors; they’re also about visual appeal. The right retail graphics can grab attention, create a mood, and often dictate whether a shopper decides to stay or walk out.

    Creating Brand Recognition

    Creating a cohesive visual story can make your brand unforgettable. The colors, fonts, and images you use should be consistent across all your retail graphics. This consistency can go a long way in reinforcing your brand identity, making it easier for customers to recognize and remember your brand.

    Incorporating Technology

    Digital Signage: Digital signage is like the upgraded, tech-savvy cousin of traditional signage. These digital displays can show animations, videos, and even real-time data. They can be updated easily, offering more flexibility and the option to run time-sensitive promotions.

    Interactive Displays

    Interactive displays are retail graphics on steroids. These displays can recognize and respond to user behavior, providing information, suggesting products, and even simulating how those products would look or work in real life.


    Budget-Friendly Options: Retail graphics don’t always have to break the bank. For smaller retailers, even simple solutions like chalkboard signs or printed banners can be effective if they’re well-designed and strategically placed. With the right creativity, budget-friendly options can offer a good return on investment.

    ROI Metrics to Consider

    Tracking the ROI of retail graphics can be challenging but not impossible. Aside from sales figures, metrics such as customer engagement levels, time spent in the store, and customer feedback can provide valuable insights. These can help you tweak or redesign your retail graphics for maximum effectiveness.

    Trends in Retail Graphics

    Sustainability: Sustainable retail graphics are no longer just a ‘nice-to-have.’ With an increasing focus on sustainability, retailers are opting for eco-friendly materials like recycled plastics and biodegradable fabrics. This not only helps the planet but also appeals to eco-conscious consumers.

    Minimalism: The trend of minimalism in retail graphics focuses on simplicity without compromising on message clarity. This design approach avoids visual clutter, prioritizes important information, and often results in a more elegant and sophisticated look.

    Design Principles in Retail Graphics

    The Role of Color Psychology: The colors you choose for your retail graphics can have a significant psychological impact on shoppers. For instance, blue often evokes feelings of trust, while red can incite excitement or urgency. Understanding color psychology can help you design graphics that resonate with your target audience.

    Typography and Readability: Typography is another element that’s often overlooked. However, the font style, size, and layout can dramatically affect how easily a message can be read and understood. Clear, readable fonts are crucial in delivering your message effectively.

    Leveraging Seasonality and Events

    Seasonal Promotions: Retail graphics can be a fantastic way to tap into seasonal moods and trends. Whether it’s Christmas, Halloween, or back-to-school season, changing your retail graphics to fit these themes can reinvigorate your store and attract more customers.

    Event-Specific Graphics

    Apart from seasonal events, retailers can also capitalize on specific occasions like product launches or in-store events. Special retail graphics can be designed to promote these occasions, providing a fresh and engaging shopping experience.

    Legal Aspects to Consider

    Copyright Issues: When using images or design elements, it’s vital to make sure you have the legal rights to use them. Ignorance isn’t bliss when it comes to copyright laws; unauthorized use can lead to hefty fines or legal issues.

    Accessibility and Compliance

    When designing retail graphics, consider the accessibility needs of all your customers. From font sizes to color contrasts and placement height, your designs should be easily accessible to people with disabilities to meet ADA (Americans with Disabilities Act) standards.

    Global Perspectives

    Localizing Retail Graphics: If you operate in multiple geographical locations, it might be beneficial to localize your retail graphics. This includes not just language translations, but also adapting cultural norms and references to resonate with a local audience.

    Global Trends

    Keeping an eye on global trends in retail graphics can give you a competitive edge. Whether it’s a new kind of interactive display popular in Asia or a sustainable material gaining traction in Europe, staying updated can help you innovate.

    Retail graphics serve as a linchpin in the customer journey, impacting everything from first impressions and brand perception to purchasing decisions. This article has dived into the manifold aspects of retail graphics, exploring their basics, types, design principles, technological innovations, cost considerations, and trending themes. We’ve highlighted how the use of strategic color schemes and typography can psychologically impact a customer’s interaction with your brand, emphasizing the role of design principles in optimizing these visual elements.

    In today’s digital age, embracing technological advancements such as digital signage and interactive displays is not just a luxury but a necessity for staying ahead of the competition. Moreover, we have explored the financial angle, understanding that effective retail graphics don’t always have to be exorbitant and can offer a solid return on investment.

    Legal considerations like copyright and accessibility are critical aspects that often get sidelined. Non-compliance can not only invite legal repercussions but also alienate a portion of your customer base. On the other end of the spectrum, adopting global perspectives by staying in tune with worldwide trends and localizing graphics for different markets can significantly amplify your reach and effectiveness.

    Seasonality and specific events offer opportunities for temporary revamps, allowing retailers to cash in on the prevailing consumer sentiments and shopping trends. However, all these must be rooted in an overarching strategy that maintains brand consistency and resonance with your target audience.

    In summary, retail graphics are not just decorative elements but strategic marketing tools that require thoughtful planning, timely execution, and ongoing assessment for maximum efficacy. Whether you’re a small retailer or a large chain, understanding and implementing these diverse facets of retail graphics can go a long way in enhancing customer experience, boosting sales, and reinforcing brand identity in this fiercely competitive market. It’s a dynamic field, and staying adaptable and informed is key to long-term retail success.

    manufacturing large format printing

    Manufacturing, Sourcing & Logistics

    We can produce and boost your branding elements with the highest quality, in any no time projects. We always look for working long term partners at the retail industry.

    3M Select Platinum Member
    g7 certified printers

    Trusted media & printer partner

    Boran Reklam as an authorised printed material supplier for world-wide leading brands and graphic material suppliers including Orafol, 3M, and Avery Dennison. We offer warranty and service support to developed our customer satisfaction.

    Our printers have G7 Master Certified for guarantee continuous projects.

    Large Format cured UV Printing

    Large Size Print Production

    Our production house allows for huge printing capacity, direct UV printing  to flat materials and roll to roll materials with amazing white ink option. White ink option opens thousands of creative application possibilities with clear materials.

    Laser, CNC and Esko cutting tables, coating rooms ( powder coating, acrylic painting ), lamination processes and welding make possible  for every single finishing solutions in house.

    Cutting Option

    A Kongsberg cutter for packaging, displays, signage or textile offers a wide range of benefits at  the finishing of retail elements.

    • Efficiency & speed.
    • Ideal for short run & long run production.
    • Fast turn around time.
    • A wide range cutting application.
    Esko Digital Cutting


    You can contact us on 0090 216 217 06 17  between 08:00 and 18:00 ( GMT +3)  during weekdays. You are very welcomed to call us for ask details or visit our uv printing center to get more detailed information about our services and see printing samples on different materials.

    Boran Reklam, which started its activity in 1994, has become one of the leading companies of advertising industry in the process over 20 years. Our company provides many services for local and international corporate customers with modern machinery courses including outdoor advertising, digital printing, uv printing, signage, movable advertising systems, and vehicle dressing.


    Address: Seyhli Mh Kurucesme Sk No.3 Pendik –  ISTANBUL/TURKEY

    Tel: 0090 216 217 06 17